via dailygrommet.com
Basically you rub lidocaine on your crotch and then put on some latex panties to numb your bikini area prior to a wax. WTF? No thanks.
You can also do this as a DIY project at home if you buy some lidocaine cream. http://www.soap.com/products/J-R-Watkins-Aloe-Pain-Relief-Burn-Cream-57617